Consumers: a need for speed
Today鈥檚 consumers enjoy shopping, but value their time. They鈥檙e looking for efficiency and less hassle.
Customers expect fast checkout experiences
77%听of consumers say they expect online checkout to take听4 minutes or less3
Consumers prefer shopping as a guest
70%听say that听checking out as a guest听and not having to create a website account profile听is important to them3
Customers dislike lengthy store account creation
45%听agree that they have not made a purchase because the website听account registration was too complicated3
Customers dislike forced store account creation
46%听say they would abandon a purchase if听forced to create/login to a website account3
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